This month, we’ve been excited to launch our #PassOnPlastic Reusable Range! Each of the products have been selected specifically to replace to top 5 culprits of single-use plastic in our everyday lives. These include drinks bottles, disposable coffee cups and cutlery, plastic bags and straws. Currently, nearly 5 million single-use plastic bags are used in the UK every day! That’s why we’re helping you #PassOnPlastic by including a range of celebrity styled tote bags in the collection.

Read below to learn more about how we’ve made such sustainable products to show you that they not only help to save our oceans, but that their journey also helps the environment too.

What we used

Our tote bags are made using organic cotton. This means that toxic chemicals haven’t been used to grow the crop, only natural fertilisers like Cow manure. These ingredients encourage biodiversity in the surrounding areas of North India where the crop is grown. Due to the regular monsoons there, all the water for the thirsty cotton plant can be provided naturally, reducing any water waste in the process.

For the cotton to be used, it’s petals and seeds need to be removed. However, these are put to good use once they’re pressed into cakes for cow feed as they help produce the natural fertilisers to grow more crop.

How we did it

We’re able to spin, dye, weave, cut and sew the tote bags all under one roof! This helps us to reduce costs, so our products can be the perfect price for you. We’re also able to reinvest in the facilities and our people, making a better working environment. This has led to the factory being one of the leading socially-responsible manufacturers in India.

The packaging of our products is also of great importance, that’s why we use no single-use plastics at all. You’ll only find packaging contains materials such as cardboard and paper-based tape, meaning it can all be recycled. This way, we can all contribute less to the estimated 8 million tonnes of plastic that enter our oceans each year.

Environmental Impact

Each of the tote bags are produced in facilities powered completely by renewable energy. It’s used throughout the manufacturing process with one solar farm and two wind farms being used. Plus, energy is only generated when needed so not to waste resources.

Same goes when it comes to the water we use to produce the bags too. When producing textile products, dyehouse effluent is a primary source of pollution. That’s why we’ve used water that’s been settled, filtered and then cleaned to be used again. This means that the water we use for each batch of bags comes from a circular economy.

It's up to you!

About 70% of carbon emissions that come from these products happen during the in-use phase (when you’re using the bag). The emissions usually come from the way the bag is washed and dried. Which is why we suggest that you keep them on a cool wash and let them hang to dry. This way you’ll be able to reduce carbon emissions and your own environmental footprint!

When it comes to departing with your bag, we ask that you ensure it avoids a landfill site as currently 99% of textile products end up here. To do this, you can donate the fabric, recycle it or even make a new use for it yourself.

Shop the range. Save our oceans.