Leading ocean environmental organisations, Project 0 and Sky Ocean Rescue, have come together this World Oceans Day to launch the Pass On Plastic Experience, London’s first ever immersive ocean themed pop up in the heart of London’s Carnaby, that aims to educate and inspire people to make everyday changes to help stop our oceans from drowning in plastic.

The launch comes as independent research commissioned by Sky Ocean Rescue reveals 85% of Londoners are concerned about ocean pollution and over two-thirds (68%) are more conscious of environmental issues, such as ocean health, than they were 12 months ago. However, while two-thirds (63%) always recycle plastic bottles, this is less than any other major UK city and Londoners still use reusable coffee cups 10% less than other Brits.  

Stars including HRH Princess Eugenie of York, Pixie Geldof, Jo Wood and Jaime Winstone, gathered under the Carnaby Street Arch with Plasticus, Sky Ocean Rescue’s quarter-tonne whale to mark the opening. Made of the same amount of plastic that pollutes the ocean every second, including plastic bags, bottles and other single-use plastics pulled from the ocean, beach cleans and local recycling plants, Plasticus brings to life the scale of the problem.

Produced by Project 0 and supported by Sky Ocean Rescue, the Pass On Plastic Experience aims to inspire Londoners to eliminate single use plastics and show how everyone can make small everyday changes. From showcasing the impact of some of the most common single use plastic items, including straws, cutlery, food containers and plastic bags, to encouraging simple behaviour changes like using refillable water bottles.

Free and open to the public from 8 to 24 June, Pass On Plastic is located at 20 Beak Street in London’s world-famous Carnaby area, and will feature art, music, film, performances and inspiring talks, as well as hosting a few more famous faces throughout the fortnight who are supporting the initiative.

The launch also marks the announcement of Sky Ocean Rescue and Project 0’s new partnership to work together to amplify single-use plastic awareness and create easy ways to help people pledge to pass on plastic, as well as raise funds for important ocean conservation projects supported by both organisations.

Project 0 Ambassador HRH Princess Eugenie of York, says of the experience: “Project 0 and Sky Ocean Rescue are doing great work in raising awareness of the issues caused by single use plastics and, more importantly, how we can all play our part in reversing the truly awful damage we have done to our beautiful marine life.

Project 0 Board Member and actor James Jagger, one of a line-up of DJs and speakers for Pass On Plastic Experience, said:Besides its incredible beauty, the ocean gives us food, air to breathe, and supports all life on Earth. We are grateful to Shaftesbury, for lending us space in one the best parts of London – my hometown – and our new partnership with Sky Ocean Rescue.  Together we’re going to inspire more a lot more people to join the movement to reduce their plastic footprints and eliminate single use plastic from their lives.

Fiona Morgan from Sky Ocean Rescue, added: “We are excited to be working with Project 0 to inspire the public to stop using single use plastic. Our oceans are drowning in it and so now is the time for fundamental change. Together we hope to empower people, providing the simple tips and changes to enable us all to cut our use of single use plastics and save the most precious natural resource we have.”

Throughout the two-week pop-up, Project 0’s Ambassadors and friends will drop in and guests can enjoy surprise DJ sets and live music sessions including La Roux, Nick Grimshaw, Raff Law and singer Bernard Fowler (The Rolling Stones) who will be on hand to sign copies of his record The Bura.

The Pass On Plastic Experience will also feature upcycled surfboards showcasing the work of popular London street artists including Annu Kilpelanien, Savid Sillinglaw, Lily Mixe, Paul Insect, and Pure Evil, while stunning artwork in single-use plastic will be on display from renowned artists including Kristjana S. Williams, Paul Kerslake and Tess Felix.

Additionally, Project 0 has brought together some of the world’s most influential artists and culture makers to create a unique range of organic shirts called Salt-T from Ronnie Wood, Alice Temperley, Pixie Geldof, Fearne Cotton, Slash, Tracey Emin, Lily Donaldson, Henry Holland, Tracey Emin and Leah Wood. Brazilian jeweler Ara Vartanian has created special editions of his “shark” ring, which will be available in the shop.

Shaftesbury, owners of the Carnaby, has generously donated the space for the pop-up experience.  Shaftesbury is keen to help people take the pledge to Pass On Plastic and encourage visitors to the area to fill their reusable water bottles at their new public water drinking station in Kingly Court.

Simon Quayle, director, Shaftesbury, added: “We are delighted to host this amazing installation in Carnaby and are proud to be able to support this campaign to raise awareness to a global audience of the urgent need to preserve our ocean.”

Pass on Plastic

20 Beak Street, Carnaby, London, W1

Friday 8 – Sunday 24 June

Monday – Saturday: 10am – 8pm and Sundays: 12pm – 6pm

*Research conducted by Fly Research and commissioned by Sky Ocean Rescue to a pool of 1,002 respondents across the UK in May 2018.