We're racing to turn the tide on plastic!
We're excited to announce the next wave in our Sky Ocean Rescue campaign. We're partnering with ‘Turn the Tide on Plastic’, a team competing in the round-the-world Volvo Ocean Race.
Led by the race’s only female skipper, veteran British sailor Dee Caffari MBE, Turn the Tide on Plastic will use on-board data gathering equipment to measure water quality and composition, as well as micro-plastics in some of the world’s remotest oceans.
The team is part of the UN Environment’s ‘Clean Seas’ Campaign which aims to better understand the issue of plastic pollution in our oceans and inspire people to take action in their day-to-day lives.
Using our voice to inspire millions
Since launching Sky Ocean Rescue we've engaged with over 6 million people to raise awareness of the dire health of our oceans and we now aim to reach a new audience by becoming the official race and media partner of Turn the Tide on Plastic.
Look out for Sky Ocean Rescue branding on the boat and on the crew’s kit, helping to take our campaign and its message to over 3 million race visitors in 12 countries, and millions more around the world. We will also use the partnership to engage customers, partners and other ocean enthusiasts with coverage across Sky News, Sky Sports News and Sky Sports.
A reminder of our commitments
At the EU Our Ocean Conference in Malta earlier this month, Jeremy Darroch,Group CEO, addressed delegates with our exciting plans.
- Take all single use plastic out of our business by 2020
- Commit £25 million over five years to create an Ocean Rescue innovation fund
- Partner with WWF to safeguard marine protected areas